Colin Rosenblum ’07: Rides his Lifelong Love of Lacrosse to YouTube Fame
“My favorite thing about what I do is building a community where we get to interact with our fans,” said Colin Rosenblum '07. “We put out a video and immediately receive feedback from our audience in the form of comments. From there we can take their advice and try and improve our content the following week.”
After graduating from the University of Colorado-Boulder in 2011, Colin Rosenblum ’07, had a degree in economics and Italian, but he couldn’t shake his abiding interest in lacrosse, the game he had played since he was a student at The Hun Middle School.
In his senior year at Boulder, he started a blog called Red Hot Buffs, about his team, the CU-Boulder Buffalos. After graduating, with no film training, he began making a short documentary film series about the team. In January, 2012, he put up a trailer for the series on his YouTube channel and that very day, Samir Chaudry, a lacrosse aficionado living in sunny Los Angeles, reached out to him.
Chaudry and a partner had just started The Lacrosse Network (TLN) on YouTube, and they wanted to carry Mr. Rosenblum’s content. And just like that, a now-five-year partnership with Mr. Chaudry was born.
“TLN was trying to become a sort of ESPN for the sport of lacrosse; they carried my series, and it performed really well,” said Mr. Rosenblum, who grew up in Princeton Junction and went to The Hun School for seven years. (His brothers, Scott ’01, and Tim ’00, also attended, and his father, Eric, currently serves on the School’s Board of Trustees.)
By the end of the 2012 lacrosse season, Mr. Rosenblum had moved to Los Angeles and soon became the company’s creative director. His favorite sport, often overlooked by mainstream coverage, would have its day, and Mr. Rosenblum would be among those to participate.
“We grew rapidly alongside the growth of the sport,” he said of TLN. “At one time we were distributing every live game for the National Lacrosse League and working with brands such as Marriott and US Lacrosse.” By 2014, when he documented the Team USA training camp and their trip to the National World Games in Denver for the network, his episodes earned over 100,000 views. TLN now has more than 120,000 followers.
Part of the appeal of the channel is no doubt Colin and Samir’s easy and fun on-air presence. Their show, Weekly Watch, is “everything you need to know about lacrosse that week,” he says. The show intersperses professional and college highlights with scenes such as the two playing “wall ball” against the back of their LA office building, or firing shots around Occidental College’s stadium. The two frequently use various L.A. neighborhoods as backdrops, or drive around, ala Comedians in Cars Getting Coffee, as well as appearing in instructional and other videos on all things lax.
“My favorite thing about what I do is building a community where we get to interact with our fans,” said Mr. Rosenblum. “We put out a video and immediately receive feedback from our audience in the form of comments. From there we can take their advice and try and improve our content the following week.”
In 2014, TLN was acquired by media company Whistle Sports, where they continue to spin their lax magic. The two have also started another YouTube channel, Colin and Samir, where they post other types of content. For example, Mr. Chaudry did a documentary about his return to his father’s hometown in India, while Mr. Rosenblum recently did a short doc on his return for Thanksgiving to New Jersey. He still feels a strong connection to the state and to The Hun School.
“Hun gave me an understanding of what it means to be a part of a strong community,” said Mr. Rosenblum. “As I enter new communities and new roles, whether in life or work, Hun sets the standard for what those communities should look and act like.”
The Hun School of Princeton is an independent, coeducational, private day and boarding college preparatory school. Student-centered, hands-on learning prepares students for the global community in which they will live and work.